Rotterdam, Netherlands –Reblika Software B.V., the Rotterdam-based digital atelier founded in 2019, today announces a major strategic expansion. Known for crafting hyper-realistic digital humans for global powerhouses like LVMH, Adidas, Absolut Vodka, and Sephora, the studio is pivoting to become a scalable technology platform.

Effective immediately, the company is rebranding its consumer-facing beta, Mascotte.ai, under the Reblika parent brand. This move signals the launch of Reblika’s new IP Builder Platform, a proprietary ecosystem allowing brands and creators to build, host, and monetize high-fidelity virtual superstars.

A Legacy of Virtual Innovation

Reblika’s pedigree is unmatched in the industry. The studio is led by Mao Lin Liao, the creative visionary behind "Sweetie" (2013), the groundbreaking CGI avatar created for Terre des Hommes to track online predators. That project revolutionized real-time motion capture and won 13 Golden Lions at the Cannes Lions Festival of Creativity, including the Grand Prix for Good.

Since formally launching Reblika in 2019, Mao Lin Liao, Co-Founder Mark van Oel, and their team have applied that award-winning fidelity to the commercial world, creating Livi (the face of LVMH’s innovation), digital doubles for David Guetta, and campaigns for Balmain and Rita Ora.

"We have been defining 'what is real' since 2013. From the social impact of 'Sweetie' to the luxury precision of LVMH, we have spent over a decade perfecting the artistry of digital humans. Now, we are democratizing that power. We are moving from building the characters ourselves to building the stage where they all live."

The Reblika Platform allows users to:

• Democratize High-End Production: Access the same "Metahuman" grade assets used in Reblika’s premium commercial work, now available via a streamlined web interface.
• Host Interactive Beings: Unlike static CGI influencers, Reblika characters are "alive." They utilize proprietary real-time streaming architecture to interact, perform, and host video calls 24/7.
• Monetize Fan Engagement: A built-in economy allows IP owners to generate revenue through direct fan interactions, live broadcasts, and digital asset transactions.

"We worked with Absolut Vodka and Sephora because they understood early that digital identity is the new storefront. Whether you are a streamer, an author, or a fashion label, Reblika provides the skeleton, the brain, and the voice—you provide the soul."

The platform is open for early access registration starting today at www.reblika.com.